It is difficult to figure out which strategy of marketing is more effective. Moreover, both types of marketing strategies are incomplete without each other. Social media marketing is very important for increasing interaction while content marketing can engage the customers with highly informative and engaging content.
Through this guide, you can gain better understandability of both the marketing strategy. Scroll down and learn which form of marketing is more effective for your business.
What is content marketing?
Content marketing is posting or publishing fresh content to engage potential customers. The type of content which you are posting should be informative or entertaining so that more customers can easily engage with your content.
According to your respective audiences, you can post different types of content like:
Articles
eBooks
Blogs
Photos
Infographics
How-to-guides
Videos
The main goal of content marketing is to increase brand visibility and at the same, it also encourages conversions with your potential audiences. For establishing the brand and engaging the customers, you need to post the content after a particular time interval.
What is social media marketing?
If you are engaging the customers with content marketing, then you can build a strong bond of communication with them by using social media marketing. Various social media sites are used by social media marketers to establish two-way communication between the business owners and their customers.
The sites of social media are very effective for marketing the business. Social media is just more than promoting special discounts, offers and sales. In fact, social media is an amazing platform through which the customers discuss and ask their queries, problems and other things which they want to sort out, like:
Any misconception or query related to the recent purchase
Views and ideas on recent news
Complaints and compliments about the business or business process
On social media people are free to share what they feel, so the talks may be positive or negative according to the point of view of the customers or audiences. Because of such importance and use of social media, business owners are adding channels and strategies of social media in their list of digital marketing. You can personally or directly engage with your target customers through social media marketing or social media strategy of marketing.
So which marketing strategy is more profitable or effective?
Through content marketing, you can engage and drive your potential customers. But, with social media marketing, you and your audience can interact with each other in an easy and hassle-free manner. Combine both the strategies of content marketing and social media marketing with each other and enjoy the best results. Add the icons of social media in your content pages and encourage your content using social media or social media sites. Both of these strategies of marketing are very strong, and you can apply these according to your business goals.
What content provides
Content marketing helps in establishing the authority and promotes the growth of the business. Content can be created for multiple purposes like for educating the audiences, informing the customers about the latest products and services and more.
You can produce the content on “How-to” guides or according to the demand of your audiences, so your content get much popular and gain good ranks in the SERPs. By adding target keywords in your content writing, your potential customers can easily find you through search engine result pages. In addition to this, if the audiences find your content more informative and engaging then they may come back to your website again. Moreover, content can convince the audiences to convert into potential leads.
What social media marketing offers?
Social media marketing is best if you want to increase engagement with your customers. People are engaged with the social sites like Facebook, LinkedIn, Twitter, Pinterest, tumblr, blogger and more, and if your business is also present on these social platforms then it becomes very easy for your business to capture the potential leads. Share your ideas, content, thoughts and more on social sites for achieving good results through social media marketing. Social media strategy is a powerful strategy that connects you with your target customers.
How do you decide?
Both the strategies of marketing whether it is content marketing or social media marketing are helpful for your business development. Moreover, it is important to understand both the tactics of marketing. If you integrate both these techniques of digital marketing, then your business will enjoy great benefits.
Business owners are trying very hard and making every possible effort for driving potential leads for their businesses. By planning digital marketing strategy properly, you will never face any failure in achieving your marketing goals. With the superb tactics of social media marketing and content marketing, it becomes very easy for you to attract potential leads.
The main thing which you need to consider while selecting the social media marketing agency and content marketing agency is your business goal. Is the marketing agency which you are hiring can accomplish your business goals? Does the marketing agency agree with your budget line? And more other similar types of questions. Try to answer all these questions before hiring any social media marketing company or content marketing company. So, it is better to research well and then hire a digital marketing agency.