Digital MarketingSocial Media

Difference Between Digital Marketing And Social Media Marketing

Difference between digital marketing and social media marketing

The main goal of marketing is to earn high profit by satisfying the customers. Digital marketing is an online method of marketing and contains various techniques of marketing like social media marketing, email marketing, paid marketing, content marketing, mobile marketing and more other techniques of marketing.

Social media marketing and digital marketing both these terms are different from each other and also having different marketing strategies. In this article, you will find the differences between digital marketing and social media marketing. Scroll down and unpack the major differences between social media marketing and digital marketing.

Definition of Social Media Marketing

Social media marketing is refers to a process in which the promotion of products and services takes place with the help of social media channels. Social media marketing is the best way of building up strong relationships with clients.  By using the platforms of social media, you can share the engaging images, stories, content, audio, short clips and more directly to your friends or customers who are connected with you on the social platforms.  

For increasing the visibility of a brand, social media marketing is the best way and also helps in the growth of your business. For tracking the growth and success of your business, you can go for the data analytics tool which provides all the data and metrics related to your website that how users are interacting with your site, duration they spend on your website, top sources from where your site drives the actual traffic and more other useful information.   

Youtube, Facebook, Instagram, Twitter, Linkedin, Pinterest and more are some top most platforms of social media.

Through social media, you can perform marketing in two ways. The way is free of cost in which you need to increase your followers and connections on social media by posting or sharing unique and engaging content in the form of videos, images or text so that users start building up their trust on your brand. The second method is paid advertisements or PPC in which sponsored ads are involved. PPC campaigns are very helpful in generating leads for the businesses. Many social media marketing companies conduct paid campaigns for driving the desired results of their clients.   

Definition of Digital Marketing

Digital marketing is a form of marketing in which digital channels are used for the purpose of marketing. To promote brands, services, products, companies and more, digital marketing is very effective.

In digital marketing, various methods of marketing are involved like social media marketing, search engine marketing, content automation, email marketing, search engine optimization, content marketing, e-commerce marketing, PPC (Pay Per Click), Google Adwords and more. Moreover, channels that are involved in non-internet marketing are television, radio, MMS, SMS and more.

Social media marketing, online marketing and mobile marketing are the 3 main components of digital marketing:

Social media marketing: Through this type of marketing, the promotion of services and products takes place through blogs, forums and social media channels like Twitter, Facebook, YouTube, Instagram, etc.

Online marketing: With the help of search ads, banner ads, email ads, websites and more, online marketing is performed.

Mobile marketing: To gain traffic through mobile marketing, mobile applications, text messages and ads are used.

Digital marketers are known for promoting services, products and businesses with the help of marketing strategies planned by them according to the marketing trends. Online marketing or digital marketing provides a platform to users to access the information at any time from anywhere.  

Major Differences between Digital Marketing and Social Media Marketing

In social media marketing, various social platforms are used for boosting the traffic of the site and increasing the engagement of the customers. On the other side, digital marketing or online marketing is used for the promotion of services and products with the help of modern techniques of marketing.

The reach of social media marketing is just limited to the sites of social media. Whereas, digital marketing is based on internet marketing and it has a wider range as compared to social media marketing. The digital marketing agency provides all kinds of services related to social media marketing, search engine optimization, paid ads and many more.

In social media marketing, the main aim of the marketers is to target the audiences which are present on social media sites. But, in digital marketing, the main goal is to target all the audiences whether they are present on online or offline platforms.

Social media marketing is a part or method of digital marketing which is used by many marketers and digital marketing companies to promote the services and products of the respective businesses. Digital marketing strategy and social media strategy vary according to the different domains of the businesses.


Now it is cleared that social media marketing is a part of digital marketing and helps the marketers to promote brands, products, services and companies using social media platforms.

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