Before writing the content, it is very important to create a solid content strategy that not only improves your content writing but also helps you in achieving your desired objectives. Plan your content with the help of the best content strategy and follow this guide.
How content marketing is different from content strategy?
As many people don’t know that these two terms are completely different from each other and they use them interchangeably which is a wrong thing.
Content strategy: Internal outlines, planning, and supremacy
The points which are involved in content strategy: Idea, objectives, target audience, content writing style and presenting style. These factors are involved in content writing strategy or content strategy.
Content marketing: Marketing the content or selling the content refers to content marketing.
In content strategy, a vision is required for creating, managing and updating the content.
The main purpose of content marketing is to drive more potential customers for achieving the respective goals of a business. Quality content writing is very important and required for the content marketing purpose. Content writing can be performed in many forms like blog writing, SEO writing, article writing, press release, newsletter and more. The main aim of content writing is to build a strong relationship between companies and their customers. Content marketing is so powerful by which the customers can easily engage in the sales funnel or may turn into the potential customers.
If the content marketing strategy of any company or business is not working properly and not able to generate conversions then it is essential to rebuild the content strategy by considering all the important factors through which the company can achieve the desired goals. Therefore, both the terms content marketing and content strategy depend on each other.
Now focus on some important steps through which you can create your own content strategy.
Identify your target audience
The first step of content strategy is to point out your target audience or the group of specific audience you want to target. For the smart content writing strategy, you need to find out all the details of your target audience like
Demographic data (Location, gender, age group and more)
Are they present on the internet? Which sites do they visit frequently?
What are the ways they use for communication?
Are they active on social platforms like Twitter, Pinterest, Facebook, Instagram, YouTube and more?
Point out their influencers
Knowing all the above things about your audiences are very important, as content strategy is incomplete without the proper information about the target audience. So, for achieving good command over content writing, blog writing, SEO Writing and all other types of content writing you need a solid content strategy.
With the help of a solid content strategy, online businesses or companies of digital or content marketing can promote their content writing services or online content writing services for gaining more leads.
Content audit or review is a very important step in the content strategy. Just after creating the content, your work is not over. But, you need to review your content completely so that the content can achieve better and error-free version.
The primary steps which are involved in content audit are discussed below.
Step 1: Inventory your current content
Before checking your content, the first step which you need to follow is to maintain an inventory of your existing content. This is a simple and easy step; you can perform it manually for your small site.
Step 2: Consolidate and label your content
What is the title of your content? Is your content regarding the marketing purpose or for educating the audience? Does it contain topics like CRO(conversion rate optimization), content marketing, search engine optimization, content writing, blog writing, landing pages, SEO writing, social media, or something else? Maintain proper documentation which contains a list of categories of your content writing.
Length of your content
Planning the word limit or word count of the content is also included in content strategy. Try to find out the interest of your audience that which type of content they love to read, long piece of content or short and sweet. Decide the length of your content on the basis of these factors.
Nature or tone of your content
Build the content according to the interest of your audiences. If the tone of your content is interesting then only it can attract visitors to your website. Content must be created according to the nature of your business and interest of your audience.
Is your content writing connects the audience with your business? Or, it is relevant to your business? Perform a proper audit and find out whether your business is gaining traffic from your content writing or not.
Which types of topics you generally take for your content writing? How you present your content? Is your content contains images, videos and infographics? And at last, do you write SEO-friendly content, including proper headlines, meta tags, meta description, meta title, schema markup and more?
Set the goals
Once you analyze the complete content strategy for your content writing then it’s become very easy to set the goals of your content writing and then achieve those goals with full focus and enthusiasm.
Like other marketing goals, the goals of content marketing are also very important. Planning, creating, auditing, improving and all other things related to content writing is not so easy. Content writing is a time taking process but if you perform this task in the right manner then surely you will gain good results. So, before writing the content create a good content strategy and then work according to it.