You are well aware of the definition of SEO, but do you want to know its types and how to drive more organic traffic to your website through SEO? If yes, then read this complete guide and enhance your website searches in the search engines.
SEO is classified into 3 parts, on-page SEO, OFF-page SEO and technical SEO. Each part of SEO has different strategies and approaches on which you need to focus on.
You can optimize your marketing plan and organize it well with the help of three categories of SEO.
Below you will find how SEO and its types are beneficial for your business and how you can improve your overall marketing strategy.
The 3 Types of SEO
The content which present on your website is directly related to On-page SEO. In On-page SEO, robots of search engines scroll the online content of your website and check whether the content is valuable or not.
Factors included in this type of SEO:
Keyword research: First find out the most searched keywords according to your niche and then target them through your content.
Content development: Develop high-quality content with target keywords, so that the content rank high in the results pages of search engines.
Optimize the keywords: For optimizing the keywords in the content, you need to place them at the right places so that the content won’t give unnatural look. Means, the stuffing of keywords in the content in such a way that the content looks natural.
For creating a valuable and SEO friendly content, you can take the help of various tools like KW finder, Ahref, Ubersuggerst and more. Or, if you want a readymade SEO friendly content with ease then take SEO services from the best SEO Company.
If you are a businessman and want to run your marketing strategies, then it is good to take the help of marketing agency or SEO agency and then decide further plans for your business marketing.
Technical SEO is not concerned with the content part of a website, rather to the backend part of a site.
The strategies of technical SEO are for improving the coding part of the website, so the website can work efficiently. The site’s readability is also enhanced by technical SEO by which the site can easily crawl by the search engines. If the loading time of your website is high, then it reflects bad user experience and also affects engagement and traffic rates.
Terms that related to technical SEO:
For evaluating the technical SEO part of your website, you can use various tools that are available online and check the technical report of your website.
Strategies and techniques of Off-page SEO work outside the website and are not directly related with the website content. Basically, Off-page SEO strengthens the relationship between your website with other’s websites.
Developing an authority and reputation of a website are included in the strategies of Off-page SEO. If a website has high authority (high DA (domain authority), high PA (page authority)) then it also ranked high by the search engines.
How many quality backlinks does your site have? Backlinks are the most important factor which is directly linked with Off-page SEO. If your site is pointed by large numbers of backlinks from the authoritative sites then search engines also give more priority and value to your site. For gaining high-quality backlinks, guest posting is the best method.
For preparing a full strategy of link building, you can take the help of backlink checker tool. For checking the backlinks of your competitor’s websites, you can use competitors backlink checker tool (presented by Alexa) in which you need to enter the URLs of your competitor’s sites and then you will receive a report which contains all the links aiming to your competitor’s websites. So, this is how you can detect the SEO marketing planning of your competitors.
Improve the strategy of your marketing with all types of SEO
For ranking your website at high positions, you need to pay attention to all the 3 types of SEO marketing. Whether it is On-page, Off-page or technical SEO, each SEO marketing strategy helps your website in one or another way. So, practice all types of SEO.
A combination of these 3 types of SEO gives an effective result to your SEO strategy. If your business is not working properly and not able to generate leads then at least for once, you should take the SEO services from the best SEO agency that can collaborate with your business and generate more leads for you.