For succeeding in the efforts of SEO, content marketing is very important and this fact is also accepted by the firms of digital marketing. For getting good results from SEO services and engaging the customers, content marketing is required. Guest posting is an effective strategy for SEO and generates organic leads. Some people think that guest posting is not effective or dead, while some people appreciate the strategy of guest posting and also using it for the SEO purpose.
Many a time, you people heard that guest posting is not effective for SEO and it just a waste of time to post quality content on the site of other organization. Moreover, these all are misconceptions as guest posting is very much important for SEO and helps in ranking the website higher in the SERPs. The things which should be considered while doing guest posting is very important and should be followed in the right manner for the success of SEO.
There are various factors which define the necessity of guest posting in SEO and the factors are:
Build up a strong relationship
Sharing or posting of blogs on other’s website helps in making the bond stronger between two organizations and also encourage potential traffic towards your website. So, drive more potential customers to your site by doing guest posting and add a plus point to your SEO strategies.
Consistency in posting
Consistency is not only a term but a key to success. Remain consistent with your digital marketing and content marketing strategies by posting the content regularly. Regular posting also increases users’ connection with your site. If your site has outdated or dull content, then it gives a bad effect to your site and also increases the bounce rate.
Many bloggers think that the comment section is unproductive for their site, but this is not true. The comment section is not unproductive but it is a good medium through which you can connect with your audiences and create a long term relation. Try to reply each comment and promote the engagement.
Through guest posting, you get the opportunity or chance to add relative links to your post and drive more traffic through these backlinks. For the strategies and campaigns of SEO, backlinks are very important and the sites with more high-quality backlinks are also rewarded by Google.
If you want more traffic on your website with this wonderful method of guest posting but don’t know how to write a blog then take the help of the best SEO Company or SEO agency who can help you with every marketing tactic related to your website.
What is SEO guest posting?
Guest posting is also known as guest blogging. It is a method of posting blogs or articles on the websites of other organizations which helps in building backlinks, relationship and increase the authority of your site. For the search engine like Google, backlinks are the topmost factors for ranking the website and these links also play an important role in the campaigns of SEO. It can also be said that guest posting is an effective and best SEO strategy. This practice is important for increasing the authority of the website and creates a good relationship between the blogger and readers. Bloggers love to share high-quality content which attracts more readers and also maintains the authority of the site.
Guest posting benefits for SEO
Guest posting presents many benefits for your site and is also very effective for SEO. Below you will find some of the advantages or benefits of Guest posting and the factors which tell you the importance of guest posting in SEO.
Strong social networking
Branding and public relation
Build domain authority
Enhance your writing style
Guest posting rules and instructions
For guest posting there are some rules and suggestions, if you follow these rules of guest posting then you can bring good results to your website. The rules are:
The content which you are using for guest posting must be fresh or original, means it should not be copied.
Ensure that the content you are writing for guest posting should not be related to affiliate services or affiliate program, but should be relevant with your website content.
The content which you are writing for guest posting must be usable and rich in information or informative content. And if your content is not informative then it will automatically be trashed without a prior warning. So, keep this point in mind and write informative and useful content for guest posting.
Foremost sites for guest posting
Generating backlinks is not only the purpose of guest posting, but it also allows you to interact with the new audiences, increase your online presence, build relationship with the readers and increase popularity of your brand. If you managed it in a right way then it will present good results for your business or website. It is not so easy to write a blog and post it to other’s website, but for this, you need proper knowledge and the best SEO Company that can help you in managing all your marketing strategies. So, for practicing best SEO services, consult to a SEO company.
The primary thing which you need to consider and determine is the goal of your guest posting that what is your main purpose of guest blogging. After identifying your purpose of guest posting, the second thing you need to perform is to find out the sites for guest posting as every site does not accept guest blog, so you need to search for the guest posting sites. Some popular guest posting sites are: Fast Company, Moz, Business Insider, Forbes, The Guardians, Hubspot, Tech Crunch, Tech Gadgets, Venture Beat and Mashable. Since these sites have high authority so they generally charge for guest posting.
As posting a blog on someone else website is not so difficult, but before staring guest posting, you need to follow certain principles like:
Research is important
The connection seems to be in completed if you send the email without mentioning the name of the receiver and greet with hii or hello text without their name. It will be better if you spend some of your time in reading the blogs and finding out the basic information of the writer like its name, so you can email him with his name and this leaves a good and positive impression.
If you work under an IT firm or marketing company then address yourself with the same, do not start communication by just saying you are a writer or blogger and want to use their site for guest posting. And if you want to take the help of an author or blogger then use their email ID and contact them professionally.
Reply the comments and support your guest blog
Readers love those writers who support them by replying to their comments and solve their doubts. If you want to increase the followers of your site then support them by giving answers to their problems or by replying to their comments. Guest posting is a best SEO practice as it improves the communication.
It is the most important factor that should be proper taken care by you. If you are submitting your blog to any guest posting site then make sure the content of your blog post must be relevant to your niche. And if you avoid this point then it will harm your website by increasing the bounce rate of your site. So, ensure the relevancy of your content with the domain of your website.
From the digital marketing and SEO point of view, guest posting is the very effective strategy, helps in driving potential customers and increases brand authority. With the help of this SEO strategy, users can easily communicate with you for a longer duration of time. Posting blogs on authoritative sites is an excellent way of improving your site ranking in the search engine results pages.