The numbers of people who are using internet are increasing day by day. And because of this reason digital marketing is growing with great speed.
In today’s time, offline marketing is not as effective as online marketing. More people are moving towards online marketing even for their basic needs like shopping for household stuffs, cloths and more.
Marketing is all about connection that how a business connects with their buyers or how a business fulfills the demands of their customers. For understanding the needs of the customers, business needs to follow them like on which digital platform buyers are spending more time so that a business can reach to their potential customer.
What is digital marketing?
In digital marketing all efforts of marketing are involved by using electronic device or internet. With the help of digital channels like social media, search engines and email, businesses are communicating with their prospective customers.
How digital marketing is defined by a business?
Digital marketing is a medium and having various digital tactics through which customers connect with the business. Email marketing, digital marketing, online brochures and even the websites of businesses fall under the category of digital marketing.
Which digital marketing campaigns or tactics will support which type of business; experienced digital marketers have all the ideas about this. According to the goals of businesses marketing strategies are planned by the digital marketers and they also support the required marketing campaigns.
Driving traffic to the website is also a responsibility of content marketer. By generating a series of blog posts or articles, content marketer can ensure potential traffic towards the website. After generating quality content, social media marketers of a company play an important role by posting the blog posts on the social media accounts of a business through organic and paid methods.
Examples of Digital marketing
Search Engine Optimization (SEO)
Social Media Marketing
Pay Per Click (PPC)
SEO (Search Engine Optimization)
SEO is all about optimizing a website, so that it can rank the website higher in the result pages of search engines and can drive more organic traffic towards your website. Blogs, website and inforgraphics are some channels which benefit from SEO.
For generating huge amount of qualified traffic towards your site, various tactics of SEO are available and these are:
On page SEO: On page SEO related with the content that present ‘on the page’ of the website. The volume of the keywords which is present on the pages of website is responsible for search results and also help in ranking the website organically.
Off page SEO: In this type of SEO, optimization of the website takes place outside the website and has no linking with on page SEO. Is the ranking of my website affected by the activities which are not performed on my own site? This is a common question which generally asked. And the answer of this question is backlinks, also known as inbound links. By writing guest posts for other high authority websites and in return getting the external attention, you can gain or earn backlinks which will help your website in getting the top ranks in the SERPs.
Technical SEO: Technical SEO is directly related with the code part of your website that how well structured the code of your website is. By paying attention on factors like structured data, CSS file and image compression of a website, loading speed can be improved and this is the important factor of ranking high in the SERPs.
Social Media Marketing
For generating leads, driving traffic and increasing awareness of your business, take the help of social media channels and promote your brand. Marketing channels of social media include:
In content marketing the formation and promotion of content take place. The strategies of content marketing are very useful in generating leads, traffic, awareness and customers towards the website. Channels which are involved in the strategies of content marketing are:
Blog posts: Creating and publishing blog posts on the company’s website help in determining the expertise of the company and also drive qualified traffic. Through this, you get the opportunity to convert normal visitors into the potential buyers.
Whitepapers and E-books: Long form content like ebooks and whitepapers are very helpful in educating the visitors of the website, and with this the chances of leads generation are also very high.
Infographics: Visual content is more in demand by the readers and is more effective as compare to text content. So, try to build good impression in front of website’s visitors by adding infographics with your content.
Native advertising is basically content-led advertising and sponsored posts of Buzzfeed are the best example of it. As social media advertising like Instagram advertising and Facebook advertising are also considered as native advertising by most of the people.
Inbound marketing is a marketing approach or a methodology used for engaging and attracting the customers towards the businesses. All the tactics which are discussed above are covered by inbound marketing and for gaining good results you can easily use them. Below you will find some examples of traditional marketing versus inbound marketing:
Commercial advertising vs. video marketing
Pop-up ads vs. Blogging
Email spam vs. contact email lists
This is all about digital marketing that what exactly digital marketing is and what are the strategies involve in it. Take your business high, with the tactics of digital marketing.
The basic operations of marketing can easily be performed with the help of marketing automation as marketing automation denotes or refers to the software. Rather to perform tasks manually, many departments of marketing take the help of marketing automation and perform their repetitive tasks easily.
Email newsletters: With email automation, you not only gain the benefit of sending the mails to your subscriber automatically, but with this, you can expand and contract the list of your contacts as per the requirement.
Scheduling posts of social media: You need to remain consistent for increasing the visibility of your business on social media platforms and for this you need to post on a regular fixed pattern. Take the help of social media marketing automation for scheduling the posts, so that you can easily save your time and can give additional focus to your content strategy.
Lead-developing workflows: Seriously, the conversion process of leads into potential customers is very complicated and to handle this process uniformly, an automate process is required in which specific emails are created that contain all the content related to the leads and its conversion.
Reporting and tracking of campaign: A load of content, emails, phone calls, different people and more are included in the marketing campaigns. By using marketing automation, you can easily track the process of campaigns and on the bases of their performance a final result report.
Email marketing is the medium of communication which takes place between audiences and companies. Email marketing is very beneficial and required for the promotion of content, events and even for the websites of businesses. There are different types of emails that you can include in your email marketing campaign:
Welcome email for customers
Engaging mails for customers in which discounts and offers are included
For securing the online coverage which is earned with blogs and other digital publication, online PR is used. Moreover, online PR is similar to traditional PR, but online space is used by it. For maximizing the efforts of online PR, you can use the following channels which are given below:
Engaging reviews on your company’s website: Ensure that your company’s website should contain engaging and appealing reviews, so that the customers who visit to your site attract more or may convert into potential customers.
Appealing comments on your private blog or website: This point is just similar to above. Users also focus or read the comment section of your blog or website. So presenting engaging and positive comments help a lot in generating leads for your industry.
In this type of online marketing the marketers receive the commission on the bases of promoting services and products of other business or of other company. Channels of affiliate marketing are:
YouTube programs for video ads hosting
From your accounts of social media, post affiliate links
Pay Per Click (PPC)
With the help of PPC you can drive good traffic towards your website. In this method of PPC you have to pay for every click on your ad to a publisher. For example, Google ads is most common type of pay per click in which you have to pay for the top ranks in the search engine results pages of the Google.
You can use PPC with other channels also like:
Facebook with paid ads: For the modification and publication of image post, video and slideshow, users pay to Facebook.
Ads campaigns of Twitter: According to the specific audiences of your business, Twitter places profile badges or posts on their news feeds which helps in increasing engagement, website traffic and more for your business.
LinkedIn sponsored messages: Here, the LinkedIn send direct message to the specific audience according your business type and for this you pay to LinkedIn.