The trends of content marketing are changing continuously, and so, your business needs to adapt all these for ranking high in this competitive world. Also, the demand of your target audiences is evolving constantly and they want more personalized services in order to fulfill all their needs. By distributing engaging, informative and effective content, you can support your customers in every possible way.
Have a look at the top 5 content marketing trends for taking your content marketing strategy at the top level
The popular platforms like Tik-Tok, YouTube, and more give a push to live-streaming and video. According to a survey by Hubspot, more than 54% of customers love to see video content as compared to the text content. With the video content marketing strategy, you can easily connect more audiences with your business and drive more profit. The scope of video content marketing is very wide. Videos are not just limited to channels like Tik-Tok, Twitch, and YouTube. With video content marketing, your business can perform extremely well on different channels like Tumblr, Instagram, LinkedIn, and more.
2. Visuals powered by augmented reality (AR)
The lenses and filters of augmented reality are loved by the users. Snapchat is an ideal example of this type of technology (AR). Snapchat provides fun visual content that is loved by the users the most. Users can see themselves in different kinds of faces using this app “Snapchat”. Also, you can design your own lenses and filters using this amazing app. Augmented reality is a type of technology that your business must use for attracting or engaging more customers.
3. Conversational marketing
The one-to-one conversation is the ideal way of increasing the conversion rate for your business. And this is the reason why conversational marketing is included in the top five trends of content marketing. A personal conversation is the most effective way which helps you to create a strong bond with your customers or buyers. By connecting with your customers personally, you can understand their requirements more easily and turn them into potential customers for your business.
There are many different forms of conversational marketing like live customer support, chatbots, Facebook messenger marketing, email marketing, and more using which you can connect with your costumers in the most personalized way.
So, in order to know more about your customers and connect with them in the most personalized way, you need to opt the conversational marketing. The more you care about your customers, the more you will get.
4. Dynamic content
Personalization is the most important term that you should not avoid if you are running a business and want to improve its growth. Every customer wants a personal touch. Many customers want that they should receive personalized emails or messages according to their particular needs or requirements so that they can take further actions.
Send personalized content or dynamic content to your customers according to their needs. You can personalize the content with the help of your users’ persona in which the interests, preferences, demographics, and behaviors of your customers are included.
With personalization, you can deliver the most appropriate content to your buyers according to their needs or requirements.
5. Relevancy matters a lot
Keep this factor in mind and then develop the content marketing strategy for your business. Relevancy matters a lot and it is absolutely true. The content that you are developing and posting on various channels of social media or on your website must be relevant to the industry in which you are dealing with. Also, this factor is very important from the ranking perspective of your content in the search engine result pages. Take the content writing services and ensure fresh, unique and informative content for your users.
Give importance to these trends in 2020
These are the top 5 content marketing trends for this year. Now, all you need to plan a good content marketing strategy for this year by including all these latest trends. Start planning a good strategy of content marketing for increasing your business conversion rate. Design a flowchart from the development of the content to its marketing or distribution.