Optimize your app for the app stores and ensure more traffic. Scroll down and discover 7 important app store optimization tips.
1. Use Relevant Keywords
It is very important and crucial to select the most relevant keywords related to your app for the purpose of app store keyword optimization. You need to identify those keywords that are mostly used by your targeted customers while searching and the keywords that are used by your competitors. Always review your competitors’ strategies or tactics for performing better than them.
Use relevant keywords for the app store keyword optimization and help your customers to easily locate your application in the app stores.
Avoid the stuffing of keywords.
Use only the relevant keywords
Do not use exactly the same way of keywords placing that is used by your competitors.
Use the Google keyword planner tool for picking the most relevant keywords and then migrate to sensor tower and mobile action optimization tools for the app store.
2. Optimize the description and title of your app
Ensure more downloads by optimizing titles and descriptions of your applications.
It is good if the whole title visible on the browse app screen. So, create your app title under 25 characters. Use relevant keywords and the name of your company in the title for increasing app visibility.
Try to create a creative title that only attracts users but also gain high visibility in app stores.
The app description must be in a manner that contains more potential keywords as possible. Remember, keyword stuffing is not good, so avoid this.
3. Add stunning Screenshots and Icons
By using compelling visuals, you can rank your application at the top in the app market.
Select a memorable and unique app icon for your brand. According to the type of your application, you can select a simple and sober icon or a stylish and colorful one. An icon is very important for app search optimization or app store optimization.
Quality screenshots play a very important role and help people deciding whether to download your application or not. Upload as many screenshots as you can for ensuring more downloads.
Give a professional look to your screenshots by using the colorful templates. Also, pay attention to the visual features for grabbing more attention from customers.
Do not settle with the same format or content but, try new ideas for better results.
4. Add Video
Increase downloads of your app by adding the right app preview videos.
The effect of adding videos is more than optimizing the title and description. Remember, the increase in downloads is directly proportional to your app ranking.
Showcase some unique and valuable features of your application in the app preview video for gaining more attention from your visitors.
5. Cross-check your competitors’ strategies
It is very essential to understand your competitors’ business strategy for gaining better results and success in any business. In the app store SEO, it becomes even more important.
Make sure that you select the right category for your app before launching it.
Choose the right app category based on the important factors that are given below:
Popularity level of that category
Number of competitors
After launching your app, you need to cross-check the performance of the apps that are leading in the category that you have chosen.
Give your 100% to get rankings on the new keywords before than your competitors. Also, track the strategies of your competitors who are having similar features, purpose, and even the applications just like yours.
Consult to a leading ASO company that can support you in ranking your applications in the app stores. Also, with the help of app store optimization services, your business can achieve higher ranks.
6. Build Backlinks
For gaining quality backlinks, link your application with a relevant website that is similar to your application domain. Doing this will not only increases the backlinks of your application but also promotes the visibility of your application online.
Focus more on quality backlinks rather than the number of backlinks. Use high DA (domain authority) and PA (Page Authority) websites for linking your application. Backlinks play a very crucial role in ranking your application high in the app stores that results in more download.
7. Drive more traffic on your mobile application
Promote your app information using an SEO friendly or SEO optimized website that will result in more traffic on your application.
By doing this thing, you can easily increase traffic for your application. Promote your application on popular platforms for getting more visibility and authority.
Build a strong app store optimization strategy for your business
For increasing the visibility of your app, you need to come up with a strong app store optimization strategy. Moreover, it is a better option to hire a professional mobile app marketing company or agency of ASO for getting effective results in minimum time.
Start optimizing your application for app stores by investing little time every day working on your mobile application. App store optimization services are very important and required for ranking mobile applications high in the app stores. Make some serious efforts towards app store optimization and experience excellent results for your application.